CREDITS

Client - UnternehmerTUM
Agency - Goldener Westen
Toby Mory  – Produzent 
Luca Büttner – Art Direction / Illustration / Animation


I was approached by „Goldener Westen“ to design a website header for „UnternehmerTUM.“ The client desired a calm and attention-grabbing header that would invite visitors to explore the website further. Considering the company’s association with innovation, we came up with the idea of using AI-generated images. By combining them with slow and minimalistic abstract 2D animations, I developed a grid system that allows for interchangeable components. This means that with every visit to the website, a new overall image is created, reflecting the core mission of „UnternehmerTUM“: Supporting startups in every phase of their development, constantly propelling new ideas forward.
Back to Top